Writing a Winning Webinar Email Sequence
Webinars are an excellent way to engage with your audience, provide value, and ultimately drive sales for your business. But hosting a successful webinar goes beyond just putting together a compelling presentation – you also need a winning webinar email marketing sequence to drive attendance and convert your attendees into customers.
Below are the components of a winning webinar email sequence that drives conversions and helps you achieve your business goals.
How to Announce Your Webinar in Your Emails
Getting people to attend your webinar live is crucial for creating a sense of excitement and urgency around your offer. It also results in a higher conversion ratio. So, a well-crafted email sequence will start by working to get attendance to the live event up as much as possible.
Step 1: Engage Your Audience with Compelling Emails
The first step is to create an engaging email invitation that highlights the benefits of attending your webinar.
Use attention-grabbing subject lines and compelling visuals to pique your audience’s interest.
Keep your message short and sweet, and make sure to clearly communicate the date and time of the webinar.
Once you’ve sent out your invitation, follow up with reminder emails leading up to the webinar. These emails should reinforce the value of attending and create a sense of excitement and anticipation.
Be sure to include a clear call-to-action and instructions on how to access the webinar.
Step 2: Send Multiple Emails to Increase Attendance
Send several email invitations to your target audience before the webinar to increase the chances that they will attend live.
Research shows that attendees who participate in the live event are more likely to convert into paying customers. Send the first email invitation a few days in advance, and follow up with additional reminders as the date approaches.
Be sure to include key details like the date and time of the event in each email, and a link to register.
Send a brief reminder and hour before and 10 minutes before the event.
Step 3: Send Replay to Non-Attendees After the Webinar
Send out a follow-up email to those who registered but did not attend, as well as to those who did attend.
Include a link to the recorded webinar replay, along with a summary of key points discussed.
This gives non-attendees a chance to catch up on what they missed, and it reinforces the value of attending your webinars live.
Step 4: Follow With a Series of Emails to Pitch Your Offer
After your webinar is over, it’s time to follow up with your attendees and non-attendees with a series of persuasive emails to pitch your offer.
Craft a series of three to five emails that highlight the key takeaways from your webinar and how your product or service can help attendees achieve their goals.
Make sure to focus on the benefits of your offer rather than just its features. Use social proof and customer success stories to further convince your audience of the value of your product or service.
Include clear calls-to-action in each email, and make it easy for your audience to take the next step, such as signing up for a free trial or scheduling a consultation.