- As an online business owner, you have a wealth of knowledge and expertise that you can use to help others and lever to make money. Unfortunately, you only have so much time in your day.
One powerful way to get more of your knowledge into the world and move away from simply trading hours for dollars is through creating a mini-course.
What is a Mini-Course?
A mini-course is a short, hyper-focused program that teaches a specific skill or provides information on a specific topic. It can be delivered through a variety of platforms, such as email, video, or a combination of both. You can create a mini-course in a week and quickly start making money.
Mini-courses are designed to be quick and convenient, allowing learners to gain knowledge or improve a skill in a short amount of time. In other word, you get them results, fast.
It’s also a lot quicker for you to create since they only provide about 60-90 minutes of content in small, bite-sized lessons.
How should you price a Mini Course?
Most mini courses cost between $0 and $100, making them more affordable than larger courses. You want to think of pairing them with a prices that can be an “impulse buy” and insanely easy for people to say “Yes!” to purchasing.
By doing this, you actually build your list with people who re primed to buy instead of just “freebie seekers.” Plus, you can use a low-cost mini course as a stepping stone to get students interested in the rest of their content, so they can upsell them into longer and more expensive courses down the road.
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5 Benefits of Creating a Mini-Course
1. Increases your credibility and expertise:
By creating a mini-course, you are able to demonstrate your knowledge and expertise in your field. This will help you build trust and credibility with your audience.
2. Boost audience engagement and loyalty:
A well-structured mini-course can keep your audience engaged and interested in what you have to offer. This can lead to increased loyalty and a strong connection with your audience.
3. Monetize your knowledge:
A mini-course turns your knowledge and skills into a product that people are willing to pay for. This can be a great way to monetize your expertise and earn an income from your business.
Once you’ve launched the mini-course and promote it on a regular basis, it can provide a new and profitable passive revenue stream for your business that is not tied to you working more hours. You can offer it as a standalone product or use it as a bonus, order bump, or upsell to other products or services.
4. Builds brand awareness and authority:
By creating a mini-course, you have the opportunity to showcase your brand, your message, and your values. This can help you increase your brand awareness and reach a wider audience.
It also provides an avenue for people to work with you at a low cost, getting a “taste” of your expertise, approach, and way of teaching. Because you have a mini-course, your authority as a subject-matter expert is boosted in the perception of your audience. People will see you as an authority in your field, which will help you attract more customers.
5. Provides proof of concept for larger programs:
A mini-course can provide valuable insights into the potential success of a larger course or programs. By testing your content and audience engagement through a mini-course, you can gauge interest and determine if there is enough demand for a concept.
This allows you to validate your ideas without sinking months of your time into offer creation – this ultimately increasing your chances of success.
How to Create a Mini-Course
Creating a mini-course can seem like a daunting task, but it’s not as difficult as you might think. Here are the steps you need to take to create a successful mini-course:
Step 1: Determine Your Niche and Topic:
Your topic should be specific and hyper-focused, such as “how to write compelling product descriptions” or “how to create eye-catching social media graphics”. Think about what you’re passionate about and what people are actively searching for online. You want to create a mini-course that people will actually want to buy and that will solve a problem they’re facing.
Step 2: Plan Your Course Outline:
Once you’ve determined your niche and topic, it’s time to start planning your course outline. Your course outline should include the following elements:
– Introduction: This should provide an overview of what the course will cover and set expectations for the student.
– Modules: Each module should cover a specific topic and include lessons, videos, and any other resources you’ll be using.
– Action Items: These are a great way to ensure students are retaining the information and putting it into practice.
– Conclusion: This should summarize what was covered in the course and provide next steps for the student.
Step 3: Create Your Content
With your course outline in hand, it’s time to start creating your content. You can create your content in a variety of formats, including video, audio, text, and images. If you’re not comfortable on camera, you can record your voice and add slides or written notes to accompany your audio.
Make sure your content is high-quality, engaging, and easy to follow. You want your students to enjoy the learning experience and come away with valuable information they can put into practice.
Step 4: Package and Price Your Mini-Course
Once you’ve created your content, it’s time to package and price your mini-course. You can sell your mini-course as a standalone product or include it as part of a membership site. You can also give it away for free in exchange for email addresses.
When pricing your mini-course, consider the value you’re providing and the time and resources you’ve invested in creating it. You can also survey your target audience to determine what they’re willing to pay.
Step 5: Launch and Promote Your Mini-Course
With your mini-course packaged and priced, it’s time to launch and promote it. To promote your mini-course, you can use a combination of email marketing, social media, paid advertising, and content marketing.
Tell your audience about your new mini-course on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Encourage your followers to share with their own audience.
Send multiple emails to your list to promote your mini-course. You can try offering a special discount or bonus for those who enroll through your email.
Time to get started create your Mini-Course
By following these steps, you’ll be well on your way to creating a successful mini-course that monetizes your expertise and helps you make money online.
Remember, the key is to offer value, make it easy for people to buy, and promote your mini-course consistently. Now is the best time to get started.
The best thing about mini-courses is that you don’t have to spend much time planning and producing them — you can get started right away and be finished by the end of a week.
