Build your email list to grow your business and get more clients
You’ve heard over and over again that building an email list is one of the best ways to grow your online business, whether you want to get more clients or you want to sell more products.
And if you haven’t heard, then where have you been my friend? You’ve got to start one!
You can’t afford to ignore email marketing.
Of course, in order to build an email list, you have to have an email service provider.
There are many different options, but I’ll recommend my favorite:
- deliver lead magnets to your audience and tag the lead as interested (over time, this will help you know what your customers are most interested in)
- create many different types of forms for your website and blog
- get great form stats to see which convert best
- segment your subscribers based on which lead magnets they download
- build multiple automated email sequences (super important as your funnels get more sophisticated)
In addition, ConvertKit has a dedicated deliverability team to make sure that emails get into inboxes (instead of junk folders). This means that the people who opted in to your list are more likely to see all of that important content you send them!
While there are about a bajillion ways to grow your email list some work better for others. In this blog post, I’m sharing 3 simple ways that will work to quickly build your email list from your blog readers:
3 SIMPLE WAYS TO GET YOUR BLOG READERS TO SUBSCRIBE TO YOUR LIST
1. Place opt-in forms in strategic locations
You want to ensure that your blog readers see your opt-in box. The best way to do this is to include your forms in strategic, highly-visible places. For example, you can place one right below or above the header of your blog. As soon as they get to your blog, they’ll already be thinking about subscribing!
Additional locations to place opt-in forms include:
- Your website header or footer
- A dedicated page on your website
- Your blog’s sidebar
- At the end of each blog post
- Within the body of a blog post
- As a pop-up for new blog post visitors
Bonus Tip: Use Opt-In Monster to easily create beautiful opt-in forms that are proven to convert. and deliver your lead magnet to your subscribers. It gives you a huge variety of options such as a floating bar and a fullscreen welcome mat.
2. Incorporate content upgrades into all of your blog posts
If you are like most businesses that are blogging, you are only realizing about a 1% to 2% conversion rate.
How would you like to get ten times more email subscribers than you do right now?
You can absolutely achieve this kind of result by strategically placing a specialized type of opt-in on your blog posts called a content upgrade.
Content upgrades are highly-specific opt-in offers that will turn each and every one of your blog posts into an email list-building machine on steroids.
Content upgrades are amazing email list builders, but only if your readers actually see them! That’s why I suggest putting your opt-in box in two places in your blog post: after the introductory paragraphs and at the end.
Want to learn more? Read my blog post “Content upgrades boost conversions like crazy“
3) Share your lead magnets in Facebook groups
There are a lot of Facebook groups for businesses and bloggers. They put up prompts each week that allowed you to share your lead magnets or blog posts or social media handles. Some even let you promote a paid service or product! I’ve skyrocketed my website traffic and subscriber list using this technique. If you want to learn more about how I’ve done it, you can read a detailed post here:
When all is said and done, nothing can replace showing that you care about your readers and adding genuine values to your audience’s lives. If you do that and then implement the tactics I mention above, you will quickly build a list of enthusiastic and loyal leads who will be eager to buy your services and programs.
And if you’re stuck, let’s talk! I can help you figure out how you CAN create a brand that has the competitive advantage.
Or you can access my free masterclass using the button below!